Negotiation Guide
Opening Offer
$61,743
Fair Price
$63,243
Walk Away Above
$65,587
- • Recent buyers paid ~$4,143 below MSRP
- • Sitting 63 days (avg 35) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,137
Est. Invoice$63,175
Holdback (est.)$2,038
MSRP (Sticker)$67,930
Asking Price$63,930
Markup-$4,000
Est. Dealer Margin on This Car$2,793
Percentile58% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold7864
Avg Markup-$4,143
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory225 vehicles
Avg Markup (All Models)-$1,115
Avg Markup (F-150)-$3,024
% Below MSRP72%
Avg Days to Sell26 days
Avg Sold Markup-$251
Price History
Jul 9, 2026$66,930 → $63,930(-$3,000)
Cheaper F-150 XLT Inventory
Gwinnett Place FordDuluth, GA
-$8,500$52,96563d
Pugmire Ford of CartersvilleCartersville, GA
-$8,500$57,97063d
Lookout Ford, Inc.Morehead City, NC
-$8,500$58,06563d
Landers Ford NorthCovington, TN
-$8,500$56,33063d
Hull Dobbs FordBirmingham, AL
-$8,500$59,46063d
Hull Dobbs FordBirmingham, AL
-$8,500$55,60563d
Jay Hodge Ford of MorriltonMorrilton, AR
-$8,000$50,73563d
Mel Hambelton Ford, Inc.Wichita, KS
-$8,000$54,78563d
Jerseyville Motor Company, Inc.Jerseyville, IL
-$8,000$54,39063d
Laird Noller Ford, Inc.Topeka, KS
-$8,000$54,3909d