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Deal Sheet: 2026 F-150 XLT
Toothman & Sowers Ford · Whitehall, WV · VIN: 1FTFW3L56TKE36121
Negotiation Guide
Opening Offer
$59,419
Fair Price
$60,919
Walk Away Above
$63,187
- • Recent buyers paid ~$4,143 below MSRP
- • Sitting 56 days (avg 35) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$58,910
Est. Invoice$60,873
Holdback (est.)$1,964
MSRP (Sticker)$65,455
Asking Price$61,455
Markup-$4,000
Est. Dealer Margin on This Car$2,546
Percentile58% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold7864
Avg Markup-$4,143
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory67 vehicles
Avg Markup (All Models)-$1,944
Avg Markup (F-150)-$3,421
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,096
Price History
Jul 9, 2026$64,455 → $61,455(-$3,000)
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