Deal Sheet: 2026 F-150 XLT

Sunset Ford of Waterloo · Waterloo, IL · VIN: 1FTFW3L56TFB15883

Negotiation Guide

Opening Offer

$60,710

Fair Price

$62,210

Walk Away Above

$64,512

• Recent buyers paid ~$4,035 below MSRP
• Sitting 63 days (avg 34) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,134

Est. Invoice$62,138

Holdback (est.)$2,004

MSRP (Sticker)$66,815

Asking Price$62,315

Markup-$4,500

Est. Dealer Margin on This Car$2,182

Percentile15% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold8213

Avg Markup-$4,035

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)-$2,332

Avg Markup (F-150)-$3,643

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,645

Price History

Jul 4, 2026$65,815 → $65,315(-$500)

Jul 9, 2026$65,315 → $62,315(-$3,000)

Cheaper F-150 XLT Inventory

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Pugmire Ford of CartersvilleCartersville, GA

-$8,500$57,97063d

Lookout Ford, Inc.Morehead City, NC

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Landers Ford NorthCovington, TN

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Hull Dobbs FordBirmingham, AL

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-$8,000$50,73563d

Mel Hambelton Ford, Inc.Wichita, KS

-$8,000$54,78563d

Jerseyville Motor Company, Inc.Jerseyville, IL

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Laird Noller Ford, Inc.Topeka, KS

-$8,000$54,3909d