Negotiation Guide
Opening Offer
$58,236
Fair Price
$59,736
Walk Away Above
$62,028
- • Recent buyers paid ~$4,035 below MSRP
- • Sitting 63 days (avg 34) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,888
Est. Invoice$59,818
Holdback (est.)$1,930
MSRP (Sticker)$64,320
Asking Price$60,320
Markup-$4,000
Est. Dealer Margin on This Car$2,432
Percentile58% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold8213
Avg Markup-$4,035
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory34 vehicles
Avg Markup (All Models)-$2,206
Avg Markup (F-150)-$3,778
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,923
Price History
Jul 9, 2026$62,820 → $59,820(-$3,000)
Aug 6, 2026$59,820 → $60,320(+$500)
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