Deal Sheet: 2026 F-150 XLT

Toothman & Sowers Ford · Whitehall, WV · VIN: 1FTFW3L51TFB17668

Negotiation Guide

Opening Offer

$58,872

Fair Price

$60,372

Walk Away Above

$62,443

• Recent buyers paid ~$4,143 below MSRP

Price Breakdown

Est. Dealer Cost$58,064

Est. Invoice$59,999

Holdback (est.)$1,935

MSRP (Sticker)$64,515

Asking Price$60,515

Markup-$4,000

Est. Dealer Margin on This Car$2,452

Percentile58% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold7864

Avg Markup-$4,143

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell35 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)-$1,944

Avg Markup (F-150)-$3,421

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,096

Cheaper F-150 XLT Inventory

Gwinnett Place FordDuluth, GA

-$8,500$52,96563d

Pugmire Ford of CartersvilleCartersville, GA

-$8,500$57,97063d

Lookout Ford, Inc.Morehead City, NC

-$8,500$58,06563d

Landers Ford NorthCovington, TN

-$8,500$56,33063d

Hull Dobbs FordBirmingham, AL

-$8,500$59,46063d

Hull Dobbs FordBirmingham, AL

-$8,500$55,60563d

Jay Hodge Ford of MorriltonMorrilton, AR

-$8,000$50,73563d

Mel Hambelton Ford, Inc.Wichita, KS

-$8,000$54,78563d

Jerseyville Motor Company, Inc.Jerseyville, IL

-$8,000$54,39063d

Laird Noller Ford, Inc.Topeka, KS

-$8,000$54,3909d