Deal Sheet: 2026 F-150 XLT

Southern Ford · Newport News, VA · VIN: 1FTFW3L50TKE66540

Negotiation Guide

Opening Offer

$54,130

Fair Price

$55,630

Walk Away Above

$57,647

• Recent buyers paid ~$4,035 below MSRP

Price Breakdown

Est. Dealer Cost$53,699

Est. Invoice$55,488

Holdback (est.)$1,790

MSRP (Sticker)$59,665

Asking Price$55,665

Markup-$4,000

Est. Dealer Margin on This Car$1,967

Percentile58% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold8213

Avg Markup-$4,035

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$2,095

Avg Markup (F-150)-$3,912

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,738

Cheaper F-150 XLT Inventory

Gwinnett Place FordDuluth, GA

-$8,500$52,96563d

Pugmire Ford of CartersvilleCartersville, GA

-$8,500$57,97063d

Lookout Ford, Inc.Morehead City, NC

-$8,500$58,06563d

Landers Ford NorthCovington, TN

-$8,500$56,33063d

Hull Dobbs FordBirmingham, AL

-$8,500$59,46063d

Hull Dobbs FordBirmingham, AL

-$8,500$55,60563d

Jay Hodge Ford of MorriltonMorrilton, AR

-$8,000$50,73563d

Mel Hambelton Ford, Inc.Wichita, KS

-$8,000$54,78563d

Jerseyville Motor Company, Inc.Jerseyville, IL

-$8,000$54,39063d

Laird Noller Ford, Inc.Topeka, KS

-$8,000$54,3909d