Negotiation Guide
Opening Offer
$50,899
Fair Price
$52,399
Walk Away Above
$54,577
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$51,080
Est. Invoice$52,782
Holdback (est.)$1,703
MSRP (Sticker)$56,755
Asking Price$52,755
Markup-$4,000
Est. Dealer Margin on This Car$1,676
Percentile41% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory53 vehicles
Avg Markup (All Models)-$2,198
Avg Markup (F-150)-$3,692
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,017
Price History
Aug 6, 2026$52,255 → $52,755(+$500)
Cheaper F-150 STX Inventory
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