Negotiation Guide
Opening Offer
$52,237
Fair Price
$53,737
Walk Away Above
$55,811
- • Recent buyers paid ~$4,148 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,097
Est. Invoice$53,833
Holdback (est.)$1,737
MSRP (Sticker)$57,885
Asking Price$54,385
Markup-$3,500
Est. Dealer Margin on This Car$2,289
Percentile90% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory51 vehicles
Avg Markup (All Models)-$2,235
Avg Markup (F-150)-$3,482
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Price History
Jul 9, 2026$56,885 → $53,885(-$3,000)
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