Negotiation Guide
Opening Offer
$50,274
Fair Price
$51,774
Walk Away Above
$53,952
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$50,517
Est. Invoice$52,201
Holdback (est.)$1,684
MSRP (Sticker)$56,130
Asking Price$52,130
Markup-$4,000
Est. Dealer Margin on This Car$1,613
Percentile41% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory241 vehicles
Avg Markup (All Models)-$1,981
Avg Markup (F-150)-$3,188
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,888
Price History
Aug 6, 2026$51,630 → $52,130(+$500)
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