Negotiation Guide
Opening Offer
$51,308
Fair Price
$52,808
Walk Away Above
$53,927
- • Recent buyers paid ~$2,237 below MSRP
Price Breakdown
Est. Dealer Cost$49,541
Est. Invoice$51,192
Holdback (est.)$1,651
MSRP (Sticker)$55,045
Asking Price$54,045
Markup-$1,000
Est. Dealer Margin on This Car$4,505
Percentile90% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold986
Avg Markup-$2,237
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory220 vehicles
Avg Markup (All Models)-$2,016
Avg Markup (F-150)-$2,894
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,909
Price History
Aug 6, 2026$53,045 → $54,045(+$1,000)
Cheaper F-150 XL Inventory
Bill Utter FordDenton, TX
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Grand Prairie FordGrand Prairie, TX
-$2,500$41,0754d
Sam Pack's Five Star FordCarrollton, TX
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Clay Cooley FordArlington, TX
-$2,500$39,8804d
Five Star FordNorth Richland Hills, TX
-$2,500$39,8804d
Five Star FordNorth Richland Hills, TX
-$2,500$41,0754d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8804d
Randall Reed's Planet FordHumble, TX
-$2,500$39,8804d
Friendly FordCrosby, TX
-$2,500$44,8954d
Friendly FordCrosby, TX
-$2,500$46,0904d