Negotiation Guide
Opening Offer
$58,092
Fair Price
$59,592
Walk Away Above
$61,783
- • Recent buyers paid ~$4,383 below MSRP
Price Breakdown
Est. Dealer Cost$57,578
Est. Invoice$59,497
Holdback (est.)$1,919
MSRP (Sticker)$63,975
Asking Price$59,975
Markup-$4,000
Est. Dealer Margin on This Car$2,398
Percentile38% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory800 vehicles
Avg Markup (All Models)-$1,083
Avg Markup (F-150)-$2,859
% Below MSRP82%
Avg Days to Sell30 days
Avg Sold Markup-$528
Cheaper F-150 Lariat Inventory
Bickford Motors, Inc.Snohomish, WA
-$5,000$67,9257d
Benton FordBenton, KY
-$4,500$78,5955d
Dave Sinclair Ford, Inc.St Louis, MO
-$4,500$69,5305d
Sam Scism Motors, Inc.Farmington, MO
-$4,500$72,1355d
Ford GrovesCape Girardeau, MO
-$4,500$72,0455d
Woodrum FordMacomb, IL
-$4,500$70,3405d
Baxter Ford of PapillionPapillion, NE
-$4,500$72,0555d
Woodhouse Ford, Inc.Blair, NE
-$4,500$66,7205d
Corwin Ford of SpringfieldSpringfield, MO
-$4,500$69,5305d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$64,1305d