Deal Sheet: 2026 F-150 Lariat

Sam Wampler's Freedom Ford · Mcalester, OK · VIN: 1FTEW5K83TKE20915

Negotiation Guide

Opening Offer

$60,122

Fair Price

$61,622

Walk Away Above

$63,813

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$59,405

Est. Invoice$61,385

Holdback (est.)$1,980

MSRP (Sticker)$66,005

Asking Price$62,005

Markup-$4,000

Est. Dealer Margin on This Car$2,601

Percentile38% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$2,173

Avg Markup (F-150)-$3,089

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,785

Price History

Jul 9, 2026$64,505 → $61,505(-$3,000)

Aug 6, 2026$61,505 → $62,005(+$500)

Cheaper F-150 Lariat Inventory

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Rusty Eck Ford, Inc.Wichita, KS

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