Deal Sheet: 2026 F-150 XLT

Rockdale Country Ford · Rockdale, TX · VIN: 1FTEW3K86TKE39687

Negotiation Guide

Opening Offer

$47,955

Fair Price

$49,455

Walk Away Above

$51,472

• Recent buyers paid ~$4,035 below MSRP

Price Breakdown

Est. Dealer Cost$48,141

Est. Invoice$49,746

Holdback (est.)$1,605

MSRP (Sticker)$53,490

Asking Price$49,490

Markup-$4,000

Est. Dealer Margin on This Car$1,349

Percentile58% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold8213

Avg Markup-$4,035

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory60 vehicles

Avg Markup (All Models)-$2,258

Avg Markup (F-150)-$3,464

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$2,086

Price History

Aug 6, 2026$48,990 → $49,490(+$500)

Cheaper F-150 XLT Inventory

Gwinnett Place FordDuluth, GA

-$8,500$52,96561d

Pugmire Ford of CartersvilleCartersville, GA

-$8,500$57,97061d

Lookout Ford, Inc.Morehead City, NC

-$8,500$58,06561d

Landers Ford NorthCovington, TN

-$8,500$56,33061d

Hull Dobbs FordBirmingham, AL

-$8,500$59,46061d

Hull Dobbs FordBirmingham, AL

-$8,500$55,60561d

Jay Hodge Ford of MorriltonMorrilton, AR

-$8,000$50,73561d

Mel Hambelton Ford, Inc.Wichita, KS

-$8,000$54,78561d

Jerseyville Motor Company, Inc.Jerseyville, IL

-$8,000$54,39061d

Laird Noller Ford, Inc.Topeka, KS

-$8,000$54,3908d