Negotiation Guide
Opening Offer
$48,065
Fair Price
$49,565
Walk Away Above
$51,710
- • Recent buyers paid ~$4,290 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,470
Est. Invoice$50,085
Holdback (est.)$1,616
MSRP (Sticker)$53,855
Asking Price$49,855
Markup-$4,000
Est. Dealer Margin on This Car$1,386
Percentile43% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold4886
Avg Markup-$4,290
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory206 vehicles
Avg Markup (All Models)+$1,330
Avg Markup (F-150)-$3,250
% Below MSRP50%
Avg Days to Sell34 days
Avg Sold Markup+$260
Price History
Jul 9, 2026$52,355 → $49,355(-$3,000)
Aug 6, 2026$49,355 → $49,855(+$500)
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