Negotiation Guide
Opening Offer
$47,385
Fair Price
$48,885
Walk Away Above
$51,030
- • Recent buyers paid ~$4,290 below MSRP
Price Breakdown
Est. Dealer Cost$47,858
Est. Invoice$49,453
Holdback (est.)$1,595
MSRP (Sticker)$53,175
Asking Price$49,175
Markup-$4,000
Est. Dealer Margin on This Car$1,318
Percentile43% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold4886
Avg Markup-$4,290
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory171 vehicles
Avg Markup (All Models)-$2,330
Avg Markup (F-150)-$3,907
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$2,295
Cheaper F-150 STX Inventory
Peoria FordPeoria, AZ
-$5,000$43,31546d
Ferrario FordElmira, NY
-$5,000$47,55572d
Peoria FordPeoria, AZ
-$5,000$43,31572d
Cannon Kirk Ford of SpringfieldSpringfield, TN
-$4,500$46,3653d
Cannon Kirk Ford of SpringfieldSpringfield, TN
-$4,500$47,6403d
Bates FordLebanon, TN
-$4,500$47,6003d
Jenkins & Wynne FordClarksville, TN
-$4,500$48,2253d
Jenkins & Wynne FordClarksville, TN
-$4,500$56,0453d
Jenkins & Wynne FordClarksville, TN
-$4,500$48,2253d
Newton Ford SouthShelbyville, TN
-$4,500$47,4653d