Negotiation Guide
Opening Offer
$45,479
Fair Price
$46,979
Walk Away Above
$49,157
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$46,202
Est. Invoice$47,742
Holdback (est.)$1,540
MSRP (Sticker)$51,335
Asking Price$48,335
Markup-$3,000
Est. Dealer Margin on This Car$2,134
Percentile99% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory199 vehicles
Avg Markup (All Models)-$1,800
Avg Markup (F-150)-$2,565
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,528
Price History
Aug 6, 2026$47,335 → $48,335(+$1,000)
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