Negotiation Guide
Opening Offer
$45,009
Fair Price
$46,509
Walk Away Above
$48,687
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$45,779
Est. Invoice$47,304
Holdback (est.)$1,526
MSRP (Sticker)$50,865
Asking Price$47,865
Markup-$3,000
Est. Dealer Margin on This Car$2,087
Percentile99% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory350 vehicles
Avg Markup (All Models)-$1,123
Avg Markup (F-150)-$2,500
% Below MSRP95%
Avg Days to Sell33 days
Avg Sold Markup-$1,099
Price History
Aug 6, 2026$46,865 → $47,865(+$1,000)
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