Negotiation Guide
Opening Offer
$49,355
Fair Price
$50,855
Walk Away Above
$53,000
- • Recent buyers paid ~$4,290 below MSRP
Price Breakdown
Est. Dealer Cost$49,631
Est. Invoice$51,285
Holdback (est.)$1,654
MSRP (Sticker)$55,145
Asking Price$51,145
Markup-$4,000
Est. Dealer Margin on This Car$1,515
Percentile43% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold4886
Avg Markup-$4,290
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory354 vehicles
Avg Markup (All Models)-$1,648
Avg Markup (F-150)-$2,615
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,452
Price History
Aug 6, 2026$50,145 → $51,145(+$1,000)
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