Negotiation Guide
Opening Offer
$46,392
Fair Price
$47,892
Walk Away Above
$49,966
- • Recent buyers paid ~$4,148 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,836
Est. Invoice$48,397
Holdback (est.)$1,561
MSRP (Sticker)$52,040
Asking Price$48,040
Markup-$4,000
Est. Dealer Margin on This Car$1,204
Percentile49% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory867 vehicles
Avg Markup (All Models)-$531
Avg Markup (F-150)-$3,500
% Below MSRP39%
Avg Days to Sell31 days
Avg Sold Markup+$419
Price History
Aug 19, 2026$48,540 → $48,040(-$500)
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