Negotiation Guide
Opening Offer
$46,109
Fair Price
$47,609
Walk Away Above
$49,787
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$46,769
Est. Invoice$48,327
Holdback (est.)$1,559
MSRP (Sticker)$51,965
Asking Price$48,965
Markup-$3,000
Est. Dealer Margin on This Car$2,197
Percentile99% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory150 vehicles
Avg Markup (All Models)-$1,698
Avg Markup (F-150)-$2,188
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,191
Price History
Aug 6, 2026$47,965 → $48,965(+$1,000)
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