Negotiation Guide
Opening Offer
$47,031
Fair Price
$48,531
Walk Away Above
$50,878
- • Recent buyers paid ~$4,148 below MSRP
- • Sitting 75 days (avg 37) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,903
Est. Invoice$49,499
Holdback (est.)$1,597
MSRP (Sticker)$53,225
Asking Price$49,225
Markup-$4,000
Est. Dealer Margin on This Car$1,323
Percentile49% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold5984
Avg Markup-$4,148
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory110 vehicles
Avg Markup (All Models)-$1,964
Avg Markup (F-150)-$3,714
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,541
Price History
Jul 9, 2026$51,725 → $48,725(-$3,000)
Cheaper F-150 STX Inventory
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