Deal Sheet: 2026 F-150 STX

Town and Country Ford, Inc. · Madison, TN · VIN: 1FTEW2LP7TKE60323

Negotiation Guide

Opening Offer

$45,404

Fair Price

$46,904

Walk Away Above

$49,082

• Recent buyers paid ~$4,356 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,134

Est. Invoice$47,672

Holdback (est.)$1,538

MSRP (Sticker)$51,260

Asking Price$47,260

Markup-$4,000

Est. Dealer Margin on This Car$1,126

Percentile41% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)-$2,372

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,692

Price History

Jul 9, 2026$50,260 → $47,260(-$3,000)

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