Negotiation Guide
Opening Offer
$49,355
Fair Price
$50,855
Walk Away Above
$53,000
- • Recent buyers paid ~$4,290 below MSRP
Price Breakdown
Est. Dealer Cost$49,631
Est. Invoice$51,285
Holdback (est.)$1,654
MSRP (Sticker)$55,145
Asking Price$52,145
Markup-$3,000
Est. Dealer Margin on This Car$2,515
Percentile99% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold4886
Avg Markup-$4,290
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,972
Avg Markup (F-150)-$2,750
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$2,068
Cheaper F-150 STX Inventory
Peoria FordPeoria, AZ
-$5,000$43,31547d
Ferrario FordElmira, NY
-$5,000$47,55573d
Peoria FordPeoria, AZ
-$5,000$43,31573d
Cannon Kirk Ford of SpringfieldSpringfield, TN
-$4,500$46,3653d
Cannon Kirk Ford of SpringfieldSpringfield, TN
-$4,500$47,6403d
Bates FordLebanon, TN
-$4,500$47,6003d
Jenkins & Wynne FordClarksville, TN
-$4,500$48,2253d
Jenkins & Wynne FordClarksville, TN
-$4,500$56,0453d
Jenkins & Wynne FordClarksville, TN
-$4,500$48,2253d
Newton Ford SouthShelbyville, TN
-$4,500$47,4653d