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Deal Sheet: 2026 F-150 STX
Don Hattan Ford, Inc. · Augusta, KS · VIN: 1FTEW2LP7TKE35311
Negotiation Guide
Opening Offer
$46,509
Fair Price
$48,009
Walk Away Above
$50,187
- • Recent buyers paid ~$4,356 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,129
Est. Invoice$48,699
Holdback (est.)$1,571
MSRP (Sticker)$52,365
Asking Price$48,365
Markup-$4,000
Est. Dealer Margin on This Car$1,237
Percentile41% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory116 vehicles
Avg Markup (All Models)-$2,371
Avg Markup (F-150)-$3,474
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,681
Price History
Jul 9, 2026$50,865 → $47,865(-$3,000)
Aug 6, 2026$47,865 → $48,365(+$500)
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