Negotiation Guide
Opening Offer
$46,014
Fair Price
$47,514
Walk Away Above
$49,692
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$46,683
Est. Invoice$48,239
Holdback (est.)$1,556
MSRP (Sticker)$51,870
Asking Price$48,370
Markup-$3,500
Est. Dealer Margin on This Car$1,687
Percentile49% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory200 vehicles
Avg Markup (All Models)-$1,441
Avg Markup (F-150)-$3,589
% Below MSRP83%
Avg Days to Sell31 days
Avg Sold Markup-$1,211
Cheaper F-150 STX Inventory
Oro FordOracle, AZ
-$5,000$43,16065d
Peoria FordPeoria, AZ
-$5,000$43,31539d
Ferrario FordElmira, NY
-$5,000$47,55565d
Peoria FordPeoria, AZ
-$5,000$43,31565d
Tomball Ford, Inc.Tomball, TX
-$4,500$43,1900d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$43,0754d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$47,6604d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$46,9554d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$46,9554d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$46,9554d