Deal Sheet: 2026 F-150 STX

Don Hattan Ford, Inc. · Augusta, KS · VIN: 1FTEW2LP7TFB71581

Negotiation Guide

Opening Offer

$47,664

Fair Price

$49,164

Walk Away Above

$51,342

• Recent buyers paid ~$4,356 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,168

Est. Invoice$49,774

Holdback (est.)$1,606

MSRP (Sticker)$53,520

Asking Price$49,520

Markup-$4,000

Est. Dealer Margin on This Car$1,352

Percentile41% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$2,371

Avg Markup (F-150)-$3,474

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,681

Price History

Jul 9, 2026$52,020 → $49,020(-$3,000)

Aug 6, 2026$49,020 → $49,520(+$500)

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