Negotiation Guide
Opening Offer
$46,525
Fair Price
$48,025
Walk Away Above
$50,170
- • Recent buyers paid ~$4,290 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,084
Est. Invoice$48,653
Holdback (est.)$1,569
MSRP (Sticker)$52,315
Asking Price$48,815
Markup-$3,500
Est. Dealer Margin on This Car$1,732
Percentile56% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold4886
Avg Markup-$4,290
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory213 vehicles
Avg Markup (All Models)-$1,739
Avg Markup (F-150)-$3,200
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,528
Price History
Aug 6, 2026$48,315 → $49,315(+$1,000)
Aug 15, 2026$49,315 → $48,815(-$500)
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