Negotiation Guide
Opening Offer
$46,049
Fair Price
$47,549
Walk Away Above
$49,727
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$46,715
Est. Invoice$48,272
Holdback (est.)$1,557
MSRP (Sticker)$51,905
Asking Price$47,905
Markup-$4,000
Est. Dealer Margin on This Car$1,191
Percentile41% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory191 vehicles
Avg Markup (All Models)-$1,938
Avg Markup (F-150)-$3,543
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,548
Price History
Aug 6, 2026$47,405 → $47,905(+$500)
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