Negotiation Guide
Opening Offer
$45,464
Fair Price
$46,964
Walk Away Above
$49,142
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$46,188
Est. Invoice$47,728
Holdback (est.)$1,540
MSRP (Sticker)$51,320
Asking Price$47,320
Markup-$4,000
Est. Dealer Margin on This Car$1,132
Percentile41% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory350 vehicles
Avg Markup (All Models)-$1,632
Avg Markup (F-150)-$2,127
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,860
Price History
Aug 6, 2026$46,320 → $47,320(+$1,000)
Cheaper F-150 STX Inventory
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