Negotiation Guide
Opening Offer
$48,185
Fair Price
$49,685
Walk Away Above
$51,830
- • Recent buyers paid ~$4,290 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,578
Est. Invoice$50,197
Holdback (est.)$1,619
MSRP (Sticker)$53,975
Asking Price$50,475
Markup-$3,500
Est. Dealer Margin on This Car$1,898
Percentile56% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold4886
Avg Markup-$4,290
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$2,177
Avg Markup (F-150)-$2,833
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,750
Price History
Aug 9, 2026$49,975 → $50,975(+$1,000)
Aug 15, 2026$50,975 → $50,475(-$500)
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