Deal Sheet: 2026 F-150 STX

AutoNation Ford Mobile · Mobile, AL · VIN: 1FTEW2LP4TKE90167

Negotiation Guide

Opening Offer

$46,250

Fair Price

$47,750

Walk Away Above

$49,895

• Recent buyers paid ~$4,290 below MSRP

Price Breakdown

Est. Dealer Cost$46,836

Est. Invoice$48,397

Holdback (est.)$1,561

MSRP (Sticker)$52,040

Asking Price$48,040

Markup-$4,000

Est. Dealer Margin on This Car$1,204

Percentile43% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold4886

Avg Markup-$4,290

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory138 vehicles

Avg Markup (All Models)-$1,846

Avg Markup (F-150)-$3,182

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,567

Cheaper F-150 STX Inventory

Peoria FordPeoria, AZ

-$5,000$43,31546d

Ferrario FordElmira, NY

-$5,000$47,55572d

Peoria FordPeoria, AZ

-$5,000$43,31572d

Cannon Kirk Ford of SpringfieldSpringfield, TN

-$4,500$46,3653d

Cannon Kirk Ford of SpringfieldSpringfield, TN

-$4,500$47,6403d

Bates FordLebanon, TN

-$4,500$47,6003d

Jenkins & Wynne FordClarksville, TN

-$4,500$48,2253d

Jenkins & Wynne FordClarksville, TN

-$4,500$56,0453d

Jenkins & Wynne FordClarksville, TN

-$4,500$48,2253d

Newton Ford SouthShelbyville, TN

-$4,500$47,4653d