Negotiation Guide
Opening Offer
$45,780
Fair Price
$47,280
Walk Away Above
$49,425
- • Recent buyers paid ~$4,290 below MSRP
Price Breakdown
Est. Dealer Cost$46,413
Est. Invoice$47,960
Holdback (est.)$1,547
MSRP (Sticker)$51,570
Asking Price$47,570
Markup-$4,000
Est. Dealer Margin on This Car$1,157
Percentile43% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold4886
Avg Markup-$4,290
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory144 vehicles
Avg Markup (All Models)-$1,359
Avg Markup (F-150)-$2,414
% Below MSRP90%
Avg Days to Sell41 days
Avg Sold Markup-$1,516
Price History
Aug 6, 2026$46,570 → $47,570(+$1,000)
Cheaper F-150 STX Inventory
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