Negotiation Guide
Opening Offer
$46,579
Fair Price
$48,079
Walk Away Above
$50,257
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$47,192
Est. Invoice$48,765
Holdback (est.)$1,573
MSRP (Sticker)$52,435
Asking Price$48,435
Markup-$4,000
Est. Dealer Margin on This Car$1,244
Percentile41% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory353 vehicles
Avg Markup (All Models)-$530
Avg Markup (F-150)-$3,439
% Below MSRP76%
Avg Days to Sell31 days
Avg Sold Markup-$994
Price History
Aug 6, 2026$47,935 → $48,435(+$500)
Cheaper F-150 STX Inventory
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