Negotiation Guide
Opening Offer
$45,539
Fair Price
$47,039
Walk Away Above
$49,217
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$46,256
Est. Invoice$47,797
Holdback (est.)$1,542
MSRP (Sticker)$51,395
Asking Price$47,395
Markup-$4,000
Est. Dealer Margin on This Car$1,140
Percentile41% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory350 vehicles
Avg Markup (All Models)-$1,632
Avg Markup (F-150)-$2,127
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,860
Price History
Aug 6, 2026$46,395 → $47,395(+$1,000)
Cheaper F-150 STX Inventory
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