Deal Sheet: 2026 F-150 STX

Labrum Ford, Inc. · Heber City, UT · VIN: 1FTEW2LP4TFB88080

Negotiation Guide

Opening Offer

$47,715

Fair Price

$49,215

Walk Away Above

$51,360

• Recent buyers paid ~$4,290 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,155

Est. Invoice$49,760

Holdback (est.)$1,605

MSRP (Sticker)$53,505

Asking Price$50,005

Markup-$3,500

Est. Dealer Margin on This Car$1,851

Percentile56% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold4886

Avg Markup-$4,290

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$1,745

Avg Markup (F-150)-$3,583

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,675

Price History

Aug 6, 2026$49,505 → $50,505(+$1,000)

Aug 15, 2026$50,505 → $50,005(-$500)

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