Negotiation Guide
Opening Offer
$47,150
Fair Price
$48,650
Walk Away Above
$50,795
- • Recent buyers paid ~$4,290 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,646
Est. Invoice$49,234
Holdback (est.)$1,588
MSRP (Sticker)$52,940
Asking Price$49,940
Markup-$3,000
Est. Dealer Margin on This Car$2,294
Percentile99% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold4886
Avg Markup-$4,290
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,972
Avg Markup (F-150)-$2,750
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$2,068
Price History
Aug 15, 2026$52,940 → $49,940(-$3,000)
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