Negotiation Guide
Opening Offer
$46,659
Fair Price
$48,159
Walk Away Above
$50,337
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$47,264
Est. Invoice$48,839
Holdback (est.)$1,575
MSRP (Sticker)$52,515
Asking Price$49,515
Markup-$3,000
Est. Dealer Margin on This Car$2,252
Percentile99% of inventory is priced lower
Days on Lot30 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory259 vehicles
Avg Markup (All Models)-$1,623
Avg Markup (F-150)-$2,325
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,663
Price History
Aug 6, 2026$48,515 → $49,515(+$1,000)
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