Deal Sheet: 2026 F-150 STX

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTEW2LP3TKE71061

Negotiation Guide

Opening Offer

$46,374

Fair Price

$47,874

Walk Away Above

$50,052

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$47,007

Est. Invoice$48,574

Holdback (est.)$1,567

MSRP (Sticker)$52,230

Asking Price$48,230

Markup-$4,000

Est. Dealer Margin on This Car$1,223

Percentile41% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)-$2,079

Avg Markup (F-150)-$3,778

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,731

Price History

Aug 6, 2026$47,730 → $48,230(+$500)

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