Deal Sheet: 2026 F-150 STX

Hub City Ford, Inc. · Lafayette, LA · VIN: 1FTEW2LP3TKE42269

Negotiation Guide

Opening Offer

$47,584

Fair Price

$49,084

Walk Away Above

$51,262

• Recent buyers paid ~$4,356 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,096

Est. Invoice$49,699

Holdback (est.)$1,603

MSRP (Sticker)$53,440

Asking Price$49,440

Markup-$4,000

Est. Dealer Margin on This Car$1,344

Percentile41% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory200 vehicles

Avg Markup (All Models)-$1,946

Avg Markup (F-150)-$3,409

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,437

Price History

Jul 9, 2026$51,940 → $48,940(-$3,000)

Aug 6, 2026$48,940 → $49,440(+$500)

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