Negotiation Guide
Opening Offer
$45,009
Fair Price
$46,509
Walk Away Above
$48,687
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$45,779
Est. Invoice$47,304
Holdback (est.)$1,526
MSRP (Sticker)$50,865
Asking Price$46,865
Markup-$4,000
Est. Dealer Margin on This Car$1,087
Percentile41% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory353 vehicles
Avg Markup (All Models)-$530
Avg Markup (F-150)-$3,439
% Below MSRP76%
Avg Days to Sell31 days
Avg Sold Markup-$994
Price History
Aug 6, 2026$46,365 → $46,865(+$500)
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