Deal Sheet: 2026 F-150 STX

Tidelands Ford · Pawleys Island, SC · VIN: 1FTEW2LP3TKD97463

Negotiation Guide

Opening Offer

$46,184

Fair Price

$47,684

Walk Away Above

$49,862

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$46,836

Est. Invoice$48,397

Holdback (est.)$1,561

MSRP (Sticker)$52,040

Asking Price$48,540

Markup-$3,500

Est. Dealer Margin on This Car$1,704

Percentile49% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory95 vehicles

Avg Markup (All Models)-$1,708

Avg Markup (F-150)-$2,731

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,430

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