Negotiation Guide
Opening Offer
$46,184
Fair Price
$47,684
Walk Away Above
$49,862
- • Recent buyers paid ~$4,356 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,836
Est. Invoice$48,397
Holdback (est.)$1,561
MSRP (Sticker)$52,040
Asking Price$49,040
Markup-$3,000
Est. Dealer Margin on This Car$2,204
Percentile99% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory150 vehicles
Avg Markup (All Models)-$1,698
Avg Markup (F-150)-$2,188
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,191
Price History
Jul 9, 2026$51,040 → $48,040(-$3,000)
Aug 6, 2026$48,040 → $49,040(+$1,000)
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