Negotiation Guide
Opening Offer
$45,780
Fair Price
$47,280
Walk Away Above
$49,425
- • Recent buyers paid ~$4,290 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,413
Est. Invoice$47,960
Holdback (est.)$1,547
MSRP (Sticker)$51,570
Asking Price$48,070
Markup-$3,500
Est. Dealer Margin on This Car$1,657
Percentile56% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold4886
Avg Markup-$4,290
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,972
Avg Markup (F-150)-$2,750
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$2,068
Price History
Aug 6, 2026$47,570 → $48,570(+$1,000)
Aug 15, 2026$48,570 → $48,070(-$500)
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