Negotiation Guide
Opening Offer
$46,070
Fair Price
$47,570
Walk Away Above
$49,715
- • Recent buyers paid ~$4,290 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,674
Est. Invoice$48,230
Holdback (est.)$1,556
MSRP (Sticker)$51,860
Asking Price$47,860
Markup-$4,000
Est. Dealer Margin on This Car$1,186
Percentile43% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold4886
Avg Markup-$4,290
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell37 days
Dealer Profile
Inventory40 vehicles
Avg Markup (All Models)-$1,488
Avg Markup (F-150)-$3,000
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$2,031
Price History
Jul 9, 2026$50,860 → $47,860(-$3,000)
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