Deal Sheet: 2026 F-150 STX

AML Ford of Prince George · Prince George, VA · VIN: 1FTEW2LP2TKE76123

Negotiation Guide

Opening Offer

$45,009

Fair Price

$46,509

Walk Away Above

$48,687

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$45,779

Est. Invoice$47,304

Holdback (est.)$1,526

MSRP (Sticker)$50,865

Asking Price$47,865

Markup-$3,000

Est. Dealer Margin on This Car$2,087

Percentile99% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,966

Avg Markup (F-150)-$2,800

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$2,037

Price History

Aug 6, 2026$46,865 → $47,865(+$1,000)

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