Negotiation Guide
Opening Offer
$47,109
Fair Price
$48,609
Walk Away Above
$50,787
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$47,669
Est. Invoice$49,257
Holdback (est.)$1,589
MSRP (Sticker)$52,965
Asking Price$48,965
Markup-$4,000
Est. Dealer Margin on This Car$1,297
Percentile41% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)-$2,072
Avg Markup (F-150)-$3,429
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,649
Price History
Aug 6, 2026$48,465 → $48,965(+$500)
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