Deal Sheet: 2026 F-150 STX

Jim Norton Ford · Broken Arrow, OK · VIN: 1FTEW2LP1TKE74315

Negotiation Guide

Opening Offer

$45,679

Fair Price

$47,179

Walk Away Above

$49,357

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$46,382

Est. Invoice$47,928

Holdback (est.)$1,546

MSRP (Sticker)$51,535

Asking Price$47,535

Markup-$4,000

Est. Dealer Margin on This Car$1,154

Percentile41% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory171 vehicles

Avg Markup (All Models)-$2,104

Avg Markup (F-150)-$3,023

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,566

Price History

Aug 6, 2026$47,035 → $47,535(+$500)

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