Deal Sheet: 2026 F-150 STX

AutoNation Ford Mobile · Mobile, AL · VIN: 1FTEW2LP1TKE73195

Negotiation Guide

Opening Offer

$46,109

Fair Price

$47,609

Walk Away Above

$49,787

• Recent buyers paid ~$4,356 below MSRP

Price Breakdown

Est. Dealer Cost$46,769

Est. Invoice$48,327

Holdback (est.)$1,559

MSRP (Sticker)$51,965

Asking Price$47,965

Markup-$4,000

Est. Dealer Margin on This Car$1,197

Percentile41% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold5580

Avg Markup-$4,356

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$1,789

Avg Markup (F-150)-$3,000

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,404

Price History

Aug 6, 2026$46,965 → $47,965(+$1,000)

Cheaper F-150 STX Inventory

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-$5,000$43,16065d

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-$5,000$43,31539d

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-$5,000$47,55565d

Peoria FordPeoria, AZ

-$5,000$43,31565d

Tomball Ford, Inc.Tomball, TX

-$4,500$43,1901d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$43,0754d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$47,6604d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$46,9554d

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-$4,000$46,9554d

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-$4,000$46,9554d