Negotiation Guide
Opening Offer
$49,274
Fair Price
$50,774
Walk Away Above
$52,952
- • Recent buyers paid ~$4,356 below MSRP
Price Breakdown
Est. Dealer Cost$49,617
Est. Invoice$51,271
Holdback (est.)$1,654
MSRP (Sticker)$55,130
Asking Price$51,130
Markup-$4,000
Est. Dealer Margin on This Car$1,513
Percentile41% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)-$2,618
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,263
Price History
Aug 9, 2026$50,630 → $51,130(+$500)
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