Negotiation Guide
Opening Offer
$48,681
Fair Price
$50,181
Walk Away Above
$52,581
- • Recent buyers paid ~$4,356 below MSRP
- • Sitting 65 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,482
Est. Invoice$51,131
Holdback (est.)$1,649
MSRP (Sticker)$54,980
Asking Price$50,980
Markup-$4,000
Est. Dealer Margin on This Car$1,498
Percentile41% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold5580
Avg Markup-$4,356
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)-$2,023
Avg Markup (F-150)-$3,565
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,732
Price History
Jul 9, 2026$53,480 → $50,480(-$3,000)
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